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Title: Dell

Essay Details:

Subject: Business
Author:
Date: November 27, 2012
Level: University
Grade: A
Length: 3 / 664

Essay text:

Dell's vision was to be the most successful computer company in the world at delivering the best customer experience in markets they serve. Dell recognized that its strength was selling directly to consumers and keeping its costs lower than those of other hardware vendors. Identifying opportunities was an easier task. Dell looked at the marketplace and saw that customers increasingly valued convenience and one-stop shopping and that they knew what they wanted to purchase. Dell also saw the Internet as a powerful marketing tool. On the threats side, Dell realized that competitors like IBM, HP, and Compaq Computer Corp...

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