Title: Definitions of Marketing
|Date:||April 28, 2016|
|Length:||1 / 270|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.”
Drucker’s definition of marketing well reflects what the marketing concept is all about...
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Concern and responsibility for marketing must therefore permeate all areas of the enterprise.”
Drucker’s definition of marketing well reflects what the marketing concept is all about. It is, in fact, a philosophy that makes the customer, and the satisfaction of their needs, the focal point of all business activities...
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