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Essay text:
The first is the art or science of establishing and promoting a favorable relationship with the public. The second is the methods and activities employed to establish and promote a favorable relationship with the public. The degree of success obtained in achieving a favorable relationship with the public. All three definitions have the same common end result; the relationship with the public.
Public relations are a form of communication primarily directed toward gaining public understanding and acceptance. Public relations usually deal with issues rather than products or services, and are used to build goodwill with public or employees...
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