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From business dictionary.com the meaning of marketing is the act of buying or selling in a market and the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. After reading the required text for this week in Basic Marketing 15th edition chapter 1 on marketing, which explored more than one type of marketing, the basic term of marketing is to identify customers needs and meet those needs so well that the product almost “sells itself.”
Marketing must initiate with prospective customer desires not with the production process, marketing doesn’t occur unless two or more parties are willing to exchange something for something else, marketing...
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