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Defining Marketing 13

Defining Marketing

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Title: Defining Marketing

Essay Details:

Subject: Business

Author: Christine S

Date: September 22, 2015

Level: University

Grade: A

Length: 3 / 681

Essay text:

Although many people seem to think that ?marketing' and ?advertising' are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing (Kotler, Armstrong, Brown, Adam, & Chandler, 1998)." Another definition echoes the sentiment by stating, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives (Boone & Kurtz, 1998)." Personally, my definition of marketing is very similar ? it is the function of business that promotes and focuses the product to the buyers most in needs or want of particular product or service...

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