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It is practically the heart of a business. When Andrea Jung was named as CEO for AVON Products Inc. she said that Avon products can be "as big in the women's beauty business as Walt Disney Co. in entertainment". She focused on changing the well known door-to-door selling. The new marketing plan was to make AVON "the source for anything and everything a woman wants to buy", giving a choice to busy women on how they do their buying: through a representative, in a store, or online. In each mall there will be an AVON kiosk, which will try to target the young generation. Another change was the decision to create a separate line of products for sale at a store-within-a-store targeting such stores as Wal-Mart Inc...
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