Title: Define Marketing Plan And Purpose

Essay Details

Subject: Business
Author: Bradley A
Date: May 13, 2013
Level: University
Grade: A
Length: 2 / 420
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The bottom line is, with a core marketing strategy everything falls into place naturally. The Market-Expansion strategy is the most used strategy in marketing. You can either expand your market by finding new customers or you can try to sell new products to an existing market. This strategy brings extra costs due to the transition a company goes through...

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This strategy brings extra costs due to the transition a company goes through. The Market-Segmentation strategy is tailored to a specific group of customers and each type of customer represents a subgroup, or segment. This type of strategy can be useful if the company has many competitors and they can’t establish themselves yet...

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