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Essay text:
Despite the major Medicaid state settlements, lawmakers
are expected to continue to push for new laws to combat youth tobacco use. Other
litigation against tobacco companies is expected to continue, especially suits filed by
individuals. This uncertain litigation and legislative environment makes the future
cash flows of UST risky
B. UST is a dominant player and market leader and its strategy is to combat entrants by
launching similar products, rather than cutting prices. But the recent market erosion
by small companies has raised concerns. And UST’s “counter attack” has not been
effective in competing against price-value brands...
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