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So the objective is to select the optimal expansion strategy for El Cafe by benchmarking the projected rates of return against the WACC. I had chosen the expansion strategy that has a projected rate of return that is higher than the WACC. What I learned was that a seven city expansion had an even higher rate of return. A business investment is financially justified only if the projected rate of return from the business is higher than the WACC of the capital investment.
In the following scenario, El Cafe has run into competition with El Cafe Inn. It threatens to gain control by buying out Uncle Jorge's stake in El Cafe...
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