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After his 30-year tenure at Harvard he moved, in 1987, to Boston University, where he was a Distinguished Research Professor of Psychology until his death at the age of 80.
McClelland proposed a content theory of motivation based on Henry Murray's (1938) theory of personality, which sets out a comprehensive model of human needs and motivational processes.1. In McClelland's book The achieving society (1961) he asserts that human motivation comprises three dominant needs: the need for achievement (N-Ach), the need for power (N-Pow) and the need for affiliation (N-Aff). The subjective importance of each need varies from individual to individual and depends also on an individual's cultural background...
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Common topics in this essay:
- party affiliation
- Evaluate the importance of sporting affiliation and fandom in contributing to a national identity
- The Effectiveness Of Motivation Theory
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- David Mcclelland
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