Title: Data Warehousing and/or Business Intelligence

Essay Details

Subject: Technology
Author: Denise M
Date: July 5, 2014
Level: University
Grade: A
Length: 3 / 696
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This system was directly linked to its vending machine column control system, collected sales data including volume and price; sold-out information, product, time and duration, and machine breakdown information etc. The data is stored in the data warehouse and analyzed by marketing and operations managers...

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The data is stored in the data warehouse and analyzed by marketing and operations managers. Real-time sales information is most valuable but with the help of historical data the marketing manager may analyze sales trends that can be used for route planning. After adopting data ware housing technology Coca Cola Company have been able to greatly improve forecasting, leading to better route sales productivity and with fewer stock-outs...

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