Title: Danone SWOT Analysis

Essay Details

Subject: Business
Author: Frances B
Date: September 22, 2016
Level: University
Grade: A
Length: 1 / 241
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

More recent acquisitions were tactical in nature and focused on SMEs in Danone's core areas of business. Most recently, the company entered the Thai fresh dairy market in a strategic partnership with Dutch Mill in January 2007. In addition, the company identified five countries: China, Indonesia, Russia, Mexico and, for dairy products, the US, that offer significant potential for its products...

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These countries were selected as the new frontiers in Danone's drive for continued organic growth. Through international expansion, a broader geographical balance was achieved, making the company less dependent on its home market, which has shown a lack in growth in recent years. In 2006, 80% of sales were achieved outside France...

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