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presence, design flair and manufacturing process that have made it the world leader in profit-per-vehicle.
• Future products could be derived off common platforms–the chassis that forms a car’s foundation–and share major components. Mercedes, for instance, might develop a luxury pickup truck based on a Chrysler platform at a much lower cost than it could otherwise.
• By teaming up with Daimler, Chrysler will gain greater access to the European market where Mercedes has more than 1,000 dealers. Chrysler has only 1% of the European market, compared to 12% each for GM and Ford.
• The merger may also help Chrysler overcome the problem that has dogged it in recent years–quality...
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