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Essay Details:
Essay text:
This leads us to the general problem of the group,
"How can CyGy Garments cope with the competition in the current trend of Philippine garment industry?"
We will provide answers to questions that are rather specific to address our main considerations in the case, namely, the direct customers, final buyers and the competitors. These questions;
"Is it still advantageous for CyGy to maintain its loyalty to SM or resort to supplying other direct customers (i.e. specialty boutiques)?"
"Is it necessary for CyGy to expand product line to maintain market share or is expanding its market a better proposition?"
"Is it crucial for CyGy to take part in the price wars of the industry? What alternatives may be considered?"
guide the group in conceptualizing the most appropriate marketing strategy CyGy Garments need to undertake in the short run...
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