customer lifetime value analysis

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Title: customer lifetime value analysis
 
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Subject: Business
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Date: May 8, 2002
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Length: 3 / 748
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A referral reward system may be used to incentivise these customers to try and rope in more customers. Customers Whose Initial Purchase is < $50: From the table in Q1 we see that even after a 5-year period, customers in this category still do not produce a profit for Tuscan...
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We see from Exhibit 1 of the case that from year 2 onwards the response rate of customers in this category falls rapidly. Also noted is the fact that the number of buyers who purchase only 1 item compared to the other category. This seems to indicate that customers in this category are only trying out the catalog service as a fad or one time thing and do not see any incentive to re-order...
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Common topics in this essay:
 
Airtel-Winning Customers Through Loyalty Program"   Are Students Customers To The University Of Cape Town   Customer Acquisition And Keeping Customers In Today’S Volatile Market   customer lifetime value analysis   Design Training For Customers   employees are more important than customers   The Affects of Bank Mergers on Customers & Associates   Why Give The Customers What They Want?   Winning Customers & Market   Annoying Fuel Customers   Classification of Restaurant Customers   Customers For Life By Carl Sew   Intelligence Customers   Sony CUstomers USA   Understanding And Fostering Relationships With Customers  
 
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