culture in marketing
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Title: culture in marketing

Essay Details:

Subject: Business
Author: Jeanna J
Date: December 27, 2015
Level: University
Grade: B
Length: 16 / 4616

Essay text:

Social and cultural forces are often linked together whilst meaningful distinctions between social and cultural factors can be made in many ways by the way the two interact and the distinction between the various factors is not clear cut. Differences in languages can alter the intended meaning of a promotional campaign and differences in the way a culture organises itself socially may affect the way a product is positioned in the market and the benefits a consumer may seek from that product. A sewing machine in one culture may be seen as a useful hobby but in another culture a sewing machine may be necessary to the survival of a family...

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