CSOB and IPB Case study

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Title: CSOB and IPB Case study
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Subject: Business
Date: January 13, 2009
Length: 2 / 381
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I would rather that that prefer creating a new hybrid culture, that would be divided onto two parts, corporate and retail one. Eacch of them should apply particular procedures to reach the customer's expectations.
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Business architecture I recommend to use a product division oriented structure, for its advantage in better control and sharing the knowlegde, that will be essential factor of succes of implementing new strategies and company culture. Selecting a brand In selecction of a brand I recommend a creation of a new brand...
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