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Essay Details:
Essay text:
My first challenge was to develop a perceptual map of the CruiserThorr market compared to its competitors' products. For this map, I was given nine parameters and told to choose four that were relevant to the motorcycle industry.
I choose the following parameters for the following reasons:
1. Lifestyle ? the information provided in the simulation emphasized the fact that this brand was associated with a certain lifestyle.
2. Price ? once again the simulation provided information stating that cost played heavily into a consumer's choice of a motorcycle.
3. Service Offerings ? the market research showed that our competitors offered more service options than we did...
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