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Today, Crocs are available all over the world and on the Internet as well. The shoes sell in 11,000 United States' shops, such as Nordstrom and specialty stores, and in 80 countries. Crocs gets most of its revenue from sales to customers younger than 18 years old and older than 30 (Hoovers North America, 2007).
II. STRATEGIC DIRECTION
A. Mission
There is no mission statement.
B. Goals/Objectives
increase in the number of retail stores selling our products
new product offerings
increased sales at retail locations owned by us and through our web stores,
and expansion of direct sales into new markets, including China, Brazil and India...
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