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Title: CRM system

Essay Details

Subject: Technology
Author: Maurice B
Date: January 13, 2014
Level: University
Grade: A
Length: 2 / 479
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

(Bateman, T., & Snell, S, 2007, cited in Wikipedia: CRM). According to Turban, E., Leidner, D., McLean, E. & Wetherbe, J. (2006), CRM is basically a simple idea: Treat different customers differently because their needs differ and their value to the company may be different. (p. 318). Knowledge Management According to Turban, E...

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(p. 318). Knowledge Management According to Turban, E., Leidner, D., McLean, E. & Wetherbe, J. (2006, p. 367-368): Knowledge management is a process that helps organizations identity, select, organize, disseminate, and transfer important information and expertise that are part of the organization’s memory and that typically reside within the organization in an unstructured manner...

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