CRM PT First Media
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Title: CRM PT First Media

Essay Details:

Subject: Business
Author: Patty M
Date: February 22, 2013
Level: University
Grade: A
Length: 17 / 4808

Essay text:

Cutomer Relationship Management (CRM) merupakan salah satu dari aktivitas Public Relations, dimana Customer satisfaction atau kepuasan pelanggan menjadi tujuan utamanya. Seperti yang dikemukakan oleh Francis Buttle (2004,34) “CRM is the core busniness strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. It is grounded on high-quality customer data and enabled by information technology.” Sedangkan menurut Arnould and Price, Customer satisfaction is a key concept that keeps customers coming back ( Consumers 2nd edition, Arnould and Price, 2004: 758 )...

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