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Essay text:
For instance, advertising promoting public welfare has a
positive social impact upon society, whereas advertising portraying women as sex
objects has negative social impacts. There are also positive economic impacts
on society such as providing funding for the media and stimulating an active,
competitive economy.
There are a number of proven ways to persuade the consumer that he or she needs
the product being advertised. These methods of persuasion, instead of
concentrating on the actual product, usually concentrate on the benefits that
will be brought to the consumer. These benefits may include the hope of more
money and better jobs, popularity and personal prestige, praise from others,
more comfort, social advancement, improved appearance, or better health...
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