Cp rice global marketing
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Title: Cp rice global marketing

Essay Details:

Subject: Business
Author: Ismael N
Date: June 10, 2015
Level: University
Grade: A
Length: 27 / 7932

Essay text:

Main Products & services 7 1.4.2 Agribusiness & Food, the heart of C.P. 9 1.5 PARTICULAR PRODUCT (FOR GROUP ANALYSIS) 9 2 CURRENT MARKET SITUATION 9 2.1 COUNTRY ANALYSIS (TARGET MARKET) 9 2.1.1 Geographic Environment 9 2.1.2 Cultural Environment 12 2.1.3 Economic Environment 14 2.1.4 Political and Legal Environment 16 2.2 COMPETITORS ANALYSIS 19 2.2.1 Thailand; number one rice exporter 19 2.2.2 C.P. competitor analysis 20 2.3 EXTERNAL ENVIRONMENT OF HOST COUNTRY VS. MARKETING STRATEGIES 21 3 MARKET ENTRY STRATEGIES 23 4 MARKETING MIXES 23 4.1 PRODUCT 23 4.2 PRICE 25 4.3 PLACE (DISTRIBUTION CHANNEL) 26 4...

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