Cost of Capital
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Title: Cost of Capital

Essay Details:

Subject: Business
Author: Winnifred E
Date: April 3, 2013
Level: University
Grade: A
Length: 7 / 2008

Essay text:

In each of these areas, our goal is to be the preferred employer-the preferred provider, and the most profitable company. Cohrs recognized that the divisional hurdle rates at Marriott would have a significant impact on the firm's financial and operating strategies. As a rule of thumb, increasing the hurdle rate by 1%(for example, from 12% t0 12.12%) decreased the present value of project inflows by l%. Because costs remained roughly fixed, these changes in the value of inflows translated into changes in the net present value of projects. Figure A shows the substantial impact of hurdle rates on the anticipated net present value of projects...

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