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Essay text:
Further the financial reaction makes it cheaper than it's predecessor, the track-ball mouse, because of material costs saved. The ASICs and CMOS sensor camera used in Optical mouse are ideal for mass scale production and hence per piece price of each are far less than the heavy lead balls previously used along with the mechanical sensors. The company can charge a premium for the value proposition it has offered to the customers even if the offered price was just less than that of the track-ball mouse.
Conclusion :
This case exemplifies how the product design innovation has caused a significant customer value improvement and concurrent cost reduction creating an economic value...
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