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Title: Corporate Social Responsibility

Essay Details

Subject: Business
Author: Douglas S
Date: September 10, 2012
Level:
Grade: A
Length: 7 / 1853
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The aim of CSR was to show these people that companies were capable of cleaning up their act. Pendleton (2004) suggests that “contemporary CSR was christened by Shell in it’s response to it’s annus horribilis of 1995.” Monshipouri, Welch & Kennedy (2003) also outline this issue as a key turning point in which Royal Dutch/Shell in a completely socially irresponsible act, spilt hundreds of thousands of gallons of oil in a remote under-developed area in Nigeria; where the locals are still suffering from their ordeal to this date...

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The aim of CSR was to show these people that companies were capable of cleaning up their act. Pendleton (2004) suggests that “contemporary CSR was christened by Shell in it’s response to it’s annus horribilis of 1995.” Monshipouri, Welch & Kennedy (2003) also outline this issue as a key turning point in which Royal Dutch/Shell in a completely socially irresponsible act, spilt hundreds of thousands of gallons of oil in a remote under-developed area in Nigeria; where the locals are still suffering from their ordeal to this date...

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