Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making
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Title: Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making

Essay Details:

Subject: Business
Author: Shirley Z
Date: January 22, 2013
Level: University
Grade: A
Length: 40 / 11715

Essay text:

Results supported the scale’s reliability and its discriminant and nomological validity. Our consumer domain-specific measure predicted food choices better than a more domain-general alternative. Furthermore, consumer emotional intelligence predicted food choices beyond cognitive knowledge. Finally, consumer emotional intelligence was found to generalize to product-based decision making. Theoretical implications of consumer emotional intelligence are discussed along with areas of future research. 3 Despite the importance of emotion in decision making (Luce 1998; Pham 1998; Ruth 2001), research has yet to fully understand how consumers’ use emotional information to make effective decisions...

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