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For example, if Joe's mother has been using Tide detergent all of his life, he is very likely to use the same.
Age, life-cycle stage, occupation, economic circumstances, lifestyle, and personality are all personal characteristics that will influence the buyer's behavior. For instance, a man going through a mid-life crisis is likely to go purchase a new sports car.
Psychological factors include motivation, perception, learning, and beliefs and attitudes. A person's desire for belonging might motivate consumer's to purchase name brand products such as Gucci, Prada, or Armani to fit into a desired enviroment...
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