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Then you've got it made!
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.
The Characteristics of a service that are:
(1)Lack of ownership
(2) Intangibility
(3) Inseparability
(4) Perishability
(5) Heterogeneity.
The Service marketing mix involves analyzing the 7'p of marketing involving, Product, Price, Place, Promotion, Physical Evidence, Process and People.
? Product: Create the product the people want
? Price: Offer it at a price people will pay
? Place: Deliver it or sell it at a price that will appeal to people
? Promotion: Promote it so everyone knows about it!
? People: Recruiting right people and train best to serve customers
? Process: Procedures ,mechanism through services are consumed
? Physical evidences: the ability and environment in which services are delivered
About LIC
Life Insurance Corporation of India (LIC) is an autonomous body authorized to run the life insurance business in India with its Head Office at Mumbai...
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