Consumer Behavior towards Kiosks
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Title: Consumer Behavior towards Kiosks

Essay Details:

Subject: Business
Author: Jessie S
Date: January 19, 2014
Level: University
Grade: B
Length: 21 / 6008

Essay text:

The shoppers may ask themselves where they are going to shop. Should or shouldn’t they go to their usual department store? The lines are treacherous, and time is definitely an issue the day before Christmas Eve. These last minute shoppers may decide to shop at an easy to access kiosk. From November-December, kiosks earn 80% of their annual profit. Kiosk shopping allows last minute holiday shoppers to buy the gifts they need. Kiosks have a great impact on consumer behavior. First of all, a kiosk is defined in three different ways according to Ask.com. The definition most valuable to a market research study would be, “a small structure, often open one or more sides, used as a newsstand or booth...

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