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Essay Details:
Essay text:
Competitors are competing on both techniques and prices.
German market to increase 25% for the next several years
$1,300,000 worth of new business in the future.
Case summary
Computron is an American firm that had an European sales office in Paris with Thomas Zimmermann as its manager. The main product is 1000X computer which is famous for its precision, dependability, flexibility and ease of operation. Comparing to other medium sized, Computron has its price higher than the competitors.
The main market of Computron in Europe is Germany; therefore, it is planning to build a manufacturing plant in Frankurt to be entirely free from import tax...
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