Competitors Analysis - Soft Drink Industry
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Title: Competitors Analysis - Soft Drink Industry

Essay Details:

Subject: Business
Author: David B
Date: August 9, 2015
Level: University
Grade: B
Length: 17 / 4842

Essay text:

Americans are consuming twice as many beverages as they were 25 years ago; however, while carbonated soft drinks continue to remain the most popular beverage, consumer preferences are changing to include other types of beverages, such as waters, juices, and other drinks perceived to be a healthier alternative. The changes in preferences and overall increases in new alternatives are beginning to bring the total consumptions rates for CSDs down from their 25 year high. In 2004, 10.24 billion cases were sold, while 2005 showed a 0.6% decrease translating to 10.18 billion cases. This 2005 decline came after a small growth in both 2003 and 2004...

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