Title: Competitive Environment Of M.I.C.E Tourism In Vietnam
|Date:||September 30, 2014|
|Length:||3 / 873|
|No of views:||0|
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Hence, the bargaining power of customers in the market for NACI is at moderate level. It is also notable that for M.I.C.E tours, customers are more likely to come back for more if they satisfied, so that brand loyalty exists. As the result, the company should try to provide the customer with the value they demand and together with reasonable post purchase services, NACI may win their hearts...
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The number of these players is not small. Therefore, company can have many options when deciding these suppliers (most of them) and the cost of switching is not quite significant.
On the other hand, some suppliers have relatively high power. For example, if NACI order the flights from Vietnam Airlines, and due to some economic influences; they may change the faire and the company still has to take the price even when they cannot renegotiate with customers about the changes in transportation cost...
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