Title: Competitive Benchmarking of tourism destination websites
|Date:||June 3, 2012|
|Length:||19 / 5674|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
After the introduction, the importance of tourism destination websites is discussed followed by a review of website evaluation approaches. A modified Balanced Scorecard (BSC) was selected for evaluation of site content and usability while automated tools were used for evaluating technical features. The BSC Questionnaires were completed by ten evaluators using a pair-wise comparison method...
Showed first 250 characters
Do you need an essay?
Here are the options you can choose from:
- Order plagiarism free custom written essay
- All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
- Prices start from $12.99/page
Do you need many essays?
FULL access to essays database
- This option gives you the immediate access to all 184 988 essays
- You get access to all the essays and can view as many of them as you like for as little as $28.95/month
The BSC Questionnaires were completed by ten evaluators using a pair-wise comparison method. Singapore’s website was rated highest overall suggesting its suitability for best practice benchmarking. Based on the BSC category ratings, suggestions were offered for improving Dubai’s website.
Key Words: Competitive benchmarking; website evaluation; tourism destination website; Dubai
Dubai is an ambitious competitor for tourism business...
Showed next 250 characters
Common topics in this essay:
- B2B vs B2C Websites
- Calculating moving averages
- Can information systems provide businesses with a competitive edge? Are such IT related competitive advantages sustainable in the long run? Why or why not?
- Competitive Environment Of M.I.C.E Tourism In Vietnam
- Fully explain how Advertising can affect Profits in Competitive and Non-Competitive Markets
- In certain cases Porter's Diamond of Competitive Advantage may not be an appropriate framework for the analysis of a nation's sources of competitive advantage.
- The motivation to travel to a particular tourism destination can be a result of ?push" and/or "pull" factors. Explain this concept and then list as many "push" factors as you can think of that might motivate people to travel.
- Tourism Destination Marketing
- Tourism in Post-Crisis is Tourism in Pre-Crisis: A Review of the Literature on Crisis Management in Tourism
- Critically Analyse And Evaluate The Relationship Between Tourism And Development &Amp; Illustrate Your Arguments With Practical Examples From A Variety Of Destination Areas.
- In the context of international tourism how has Bristol's tourism developed from the description in the article by Buckley, P. J. and Witt, S.F (1985), to the present day and what it it's potentional for the future?
- Motivational levels between competitive and non-competitive situations
- Company Websites
- Competitive Benchmarking of tourism destination websites
2 pages / 480 words
2 pages / 598 words
3 pages / 668 words
19 pages / 5674 words
2 pages / 429 words
2 pages / 526 words
1 pages / 181 words