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In other words, what are the difficulties the enterprise would face and have to overcome to maintain its competitive advantages over a longer period of time?
According to Colin White, competitive advantage is “the ability to provide utility to, or to satisfy, customers better than competitors can”. Or “a competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices” (tutor2u, 2006). Competitive advantages exist thanks to the combination of an appropriate application of the core competencies possessed by the enterprise and an appropriate positioning of the enterprise in the relevant industries or market segment (Colin, 2004)...
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