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This paper aims to describe why, when, and how to use different types of business war games.
Design/methodology/approach – The author has conducted some 100 business war games for major companies around the world, and has 30 years' experience in strategy analysis. The paper draws on the author's observations of thousands of managers in those war games, on his familiarity with simulation technologies, and on research in social psychology, to categorize and recommend war-gaming techniques for different business needs. The paper includes two illustrative case descriptions.
Findings – The paper finds that business war game objectives include: stimulating excitement around a strategy; building skill on strategic thinking; creating strategy options and anticipating threats and opportunities; and testing strategy options and making decisions...
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