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(http://www.benjerry.com/our_company/about_us/our_history/timeline) On April 12th, 2000, Ben & Jerry announced the sale of Ben & Jerry's to Dutch-owned Unilever for $326 million. Here is a look at the history of how two friends went from small business owners to international recognition as ice cream moguls. This is a look into success from a background of the industry, to corporate culture and management, and finally to the motivational strategies used.
Background of the Industry
A brief history of the business
Vermont natives and boyhood friends Ben Cohen and Jerry Greenfield opened their first homemade ice cream scoop shop in Burlington, Vermont...
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