Title: Communication Using Computers

Essay Details

Subject: Business
Author: Hazel C
Date: October 14, 2013
Level: University
Grade: B
Length: 2 / 523
No of views: 0
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For this reason, people typically find it more difficult to initiate persuasive communication via CMC than in face-to-face settings (Wilson, 2002). Although a substantial persuasion literature has emerged, complete with predictive models and theories, this literature has been developed largely using communication modes which differ from CMC in two key ways that obstruct the applicability of many findings...

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These include visual cues, such as facial expressions, and many non-verbal cues, such as vocal tone and intensity. Other persuasive cues may be substantially modified or subverted in CMC, such as interpreting how attractive a message source is when the actual sender may be a computer program. Second, the communication literature categorizes communication as either interpersonal or mass-media in nature...

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