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Essay Details:
Essay text:
Everything is so cliche or old-fashioned and most of our ad campaigns emphasize on good image, look and appearance.
However, we do have some exceptions. A very striking campaign, one that contradicts what is supposed to be ‘in fashion’ now is one of the Lebanese fast food chain called Crepaway.
The slogan for the campaign is: ‘Come As You Are’, similar to a song title from the legendary American rockers Nirvana. Obviously, Lebanese people give great importance to their appearance as to not risk being turned away at a certain place. That is why the tagline in this case suggests something totally unexpected...
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