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However, there is some overlap between the stages, as a person may have different needs occurring at one time.
This theory can be applied to consumer goods and services and used to interpret how they each satisfy a consumer's different level of need.
When applying Maslow's hierarchy of needs to an ATC production a consumer must have:
a) Met his physiological needs and has undertaken to meet the remaining four needs.
In order to begin climbing the hierarchy, a consumer's physiological needs must not be unsatisfied. If these needs are satisfied, a consumer will seek to address emerging needs including safety needs, social needs, ego needs and self-actualisation...
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