Colgate Palmolive
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Title: Colgate Palmolive

Essay Details:

Subject: Business
Author: Cleveland H
Date: November 1, 2015
Level: University
Grade: A
Length: 8 / 2137

Essay text:

Ms.Susan Steinberg, CP’s Precision Product Manager is responsible to determine the appropriate marketing mix and recommend positioning, branding and communication strategies to division manager Nigel Burton. Synopsis: Colgate-Palmolive is the global leader in household and personal care products with 1991 sales of $6.06 billion and a gross profit of $2.76 billion. The company had an expenditure of $114 million in R & D and total of $428 million on media advertising. During this period, it held 43% of the world toothpaste market and 16% of the world toothbrush market. Since 1985, the company’s gross margin climbed from 39% to 45% while annual volume growth since 1986 had averaged 5%...

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