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For consumers who like Coke Classic, but who also want to cut calories, Coke Zero is the obvious choice. They don’t have to settle for a taste they don’t like in order to control calories. As Scott Williamson, Coca Cola spokesperson says “Taste is the cause of it’s success”. As in most things dietary, consumers aren’t willing to sacrifice taste to cut calories. They want both. In Coke Zero, they get the Classic taste with about 2 calories per 12-oz can, rather than 150. For a person who drinks just one can a day, this is a savings of over 1000 calories per week.
Men vs. Women
Many web commentaries about Coke Zero presume the drink is targeted to men, who supposedly don’t respond favorably to the word “Diet” on a product...
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