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Title: Coke Case Study

Essay Details

Subject: Business
Author: Lucinda P
Date: November 27, 2012
Level: University
Grade: A
Length: 2 / 351
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Their purpose of marketing is to sell more carbonated coke soda to more people, more often for more money to make more profit. Under legendary CEO Roberto C. Goizueta Coke stock soared 3,500 percent over 16 year, with little real threat from competitors. Their aim at that time is to sell what they make rather than make what the market wants...

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It was thought that brand awareness of Coke was so strong that the product could sell itself. The syrups concentrate on distribution through as many bottlers as possible to find right customers for their product. They believed more coke consumed, the more money would flow into the Coca-Cola Company, which produced the concentrate...

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