Title: COKE ADDS LIFE

Essay Details

Subject: Business
Author: Julio C
Date: May 10, 2015
Level: University
Grade: B
Length: 2 / 364
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

I will identify three marketing issues as they apply to the Coca-Cola Company, pricing, advertising, and position. Coca-Cola lost a lot of its market share after India's government threw it out. Gaining market share was indeed an issue for Coca-Cola. Their strategy for that is to sell nearly half of its Indian bottler, Hindustan Coca-Cola Beverages, in an effort to please the government, which wanted Indians to have a substantial ownership stake in Coca-Cola's local operation...

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Their strategy for that is to sell nearly half of its Indian bottler, Hindustan Coca-Cola Beverages, in an effort to please the government, which wanted Indians to have a substantial ownership stake in Coca-Cola's local operation. The decision to sell significantly impacted Coca-Cola's position in the market...

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