coke a cola

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Title: coke a cola

Essay Details:

Subject: Business

Author: Carleen C

Date: September 24, 2013

Level: University

Grade: A

Length: 7 / 1981

Essay text:

John Stith Pemberton in Atlanta in 1886. Over time the Coca-Cola Company has become the leading producer of soft drinks in marketplace and is ranked number one in carbonated soft drinks and juice drinks, number two in sports drinks, and number three in bottled water in 2005. Today, it has already marketed 2400 beverage products in more than 200 countries around the world (The Coca-Cola Company, 2006). Although the Coca-Cola Company is strong enough in the soft drinks market, it still has to face the challenge of Pepsi, which is its major competitor in the global market. This paper will aim to analyse the Coca-Cola Company's integrated marketing communications processes, then evaluate its effectiveness in integration...

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