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This will make it difficult to compete with already established brands. Therefore it will be vital to bring some new ideas into the market to help Nibbles Cafe differentiate themselves from its competitors.
2.0 Background Analysis
Since 2006, the coffee house market has seen stable growth rates and thus is perceived as a mature marketplace. Throughout 2000 – 2006, market growth for the industry was 122% (Mintel, Coffee Shops UK report February 2007).
Supermarkets and high street retailers are seeing that this is a very profitable market and have already set up coffee stores inside their shops...
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