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Title: Coca Cola: International Marketing Mix

Essay Details

Subject: Business
Author: Elizabeth W
Date: August 2, 2014
Level: University
Grade: A
Length: 1 / 271
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This has led the global companies to make the critical trade-off decision between economies of scale resulting from standardization and the cultural prerequisite of local adaptation. This essay looks at how one of the most successful brands, Coca Cola manages their marketing mix in a global context to get an insight into this debate...

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This essay looks at how one of the most successful brands, Coca Cola manages their marketing mix in a global context to get an insight into this debate. COMPANY OVERVIEW: The Coca-Cola Company focuses on the non-alcoholic beverage market, producing a range of drinks around the world. It is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, primarily carbonated soft drinks...

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