Title: Coca-Cola Corp. Internal/External Factors

Essay Details

Subject: Business
Author: Steven H
Date: October 8, 2013
Level: University
Grade: A
Length: 4 / 936
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises employs approximately 72,000 people who operate 463 facilities, 54,000 vehicles and approximately 2.4 million vending machines, beverage dispensers and coolers. RAPID CHANGE The Coca-Cola Company experienced a period of rapid change during the 1900 through 1909 timeframe when the company experienced a period of rapid growth...

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This rapid growth was attributed to three pioneers sectioning off the country into territories and selling bottling rights to local entrepreneurs. Their combined efforts attributed to advancements in bottling technology which improved efficiency and product quality. "By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses...

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