Coca-Cola Case Study
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Title: Coca-Cola Case Study

Essay Details:

Subject: Business
Author: Loretta G
Date: February 24, 2014
Level: University
Grade: A
Length: 8 / 2110

Essay text:

Although Coca-Cola also deals with non-carbonated drinks, its primary products are carbonated drinks. PEST Analysis The PEST Analysis is an analysis to examine the macro-environment of Coca-Cola’s operations (Johnson, Scholes and Whittington, 2008). Political Like most companies, Coca-Cola is monitoring the policies and regulations set by the government. There are no political issues in this instance. Economic There is low growth in the market for carbonated drinks, especially in Coca-Cola’s main market, North America. The market growth recorded at only 1% for North America in 2004. Social There are changes in consumers’ lifestyles...

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