CITIBANK CASE STUDY

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Title: CITIBANK CASE STUDY

Essay Details:

Subject: Miscellaneous

Author: Paul V

Date: January 27, 2016

Level: University

Grade: B

Length: 3 / 776

Essay text:

Consequently, Citibank has been regarded as a prestigious, consumer-oriented international bank. Clear Positioning: As mentioned above, clear positioning as a high-end bank for upper class and large business firms, Citibank could successfully create brand image in Asia Pacific. Core Competencies: Citibank has managed properly these intangible resources with tangible resources such as banking by phone, overdraft protection and a designated customer service officer to manage their accounts. These resources have combined to create capabilities and become core competencies. Competitive Advantages: As a result, Citibank has competitive advantages in the banking industry...

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